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First Bank of Berne Wins Indiana Bankers 2009 MAXI Award

May 1, 2009


Teresa Flaugher, AVP Marketing Director and CeAnn Weaver, AVP Marketing Assistant of First Bank of Berne.


BERNE, IN - Indiana Bankers Association has announced that First Bank of Berne is the recipient of a marketing MAXI Award. The award was presented at the Indiana Bankers Association 2009 Mega Conference luncheon on Wednesday, April 29th in Indianapolis. 

 

The MAXI Awards program recognizes excellence in bank marketing throughout the state of Indiana. Competition is open to all IBA members or ad agencies of members. Entries are judged on design, development, and implementation, as well as a written statement of objectives and how they were met. 

 

First Bank of Berne was honored in the category of Outdoor Display. The winning billboard, "With Age Comes Experience!" promoted the banks longevity and strength of the local bank known for it's tradition and conservativeness. 

 

The billboard campaign was posted in FBB markets during July and August of 2008 in high traffic areas of Bluffton, Decatur, Portland, and Van Wert, for maximum exposure. The objective was to send the message that First Bank of Berne is a strong, experienced bank, having been in business for 117 years, which also suggests safety and security. 

 

"With Age Comes Experience!" was a successful campaign bringing many new customers to First Bank of Berne.